Aparium Hotel Group
Cyber Campaign:
Cutting Through the Clutter
The Cyber campaign was designed to help Aparium stand out during one of the busiest, most competitive moments of the year by delivering clear, confident, and elevated messaging. Centered on a loyalty-first strategy, the campaign targeted lapsed guests with property-specific offers, escalating urgency, and perfectly timed sends to capture direct bookings ahead of OTA promotions. My role focused on executing creative across digital, social, and website touchpoints, including email campaigns, pop-ups, and social assets. By combining bold, minimalist design with witty, human copy and collaborating closely with marketing and property teams, we created a cohesive, anti-Cyber Monday experience that cut through the noise while reinforcing Aparium’s distinctive, elevated brand voice.
Social & Paid Media
Social creative extended the campaign to Instagram and Facebook, using concise, human copy and striking, minimalist visuals to engage lapsed loyalists and encourage direct bookings. Posts and stories emphasized key travel dates, escalating offers, and the distinctive Aparium tone, standing out amid the Cyber Monday noise.
Each property has both static and motion assets created.
KPIs: TBD (Feb 2026)
Emails
Email creative for Cyber focused on loyalty-first messaging and property-level drip campaigns, delivering timely, targeted offers to lapsed guests. Each email balanced clarity and wit, highlighting competitive discounts, escalating urgency, and key travel windows while maintaining a confident, elevated Aparium voice.
Each property has unique creative for the different percentage breaks.
KPIs: TBD (Jan 2026)
Website Assets
Website creative for the Cyber campaign included pop-ups and on-page graphics designed to cut through the clutter of Cyber Monday. Bold, minimalist visuals paired with clear, elevated messaging guided guests toward direct bookings, highlighted property-level offers, and reinforced the campaign’s confident, witty tone.
Brand Level Assets
Brand-level assets for the Cyber campaign were designed to set the tone for the entire initiative, delivering bold, minimalist visuals and clear, witty messaging that cut through the Cyber Monday clutter. These assets—including email headers, hero graphics, and overarching campaign imagery—reinforced the loyalty-first strategy, highlighted key offers, and established a confident, elevated Aparium voice that guided all subsequent property-level creative.
