The branding and collateral for Heron Alexandria were developed in collaboration with Polygraph branding agency, emphasizing the hotel’s blend of modern elegance and local charm. A comprehensive visual identity was established, with my role focused on initial brand development, creating a suite of collateral materials, including brochures, business cards, and signage, all designed to enhance the guest experience and convey the hotel’s unique story. Close collaboration with the hotel team and the branding agency ensured consistency across all platforms, resulting in a cohesive brand presence that invites guests to experience the rich heritage and tranquility of Alexandria.