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Aparium Hotel Group
Summer Campaign:
Mile Marker Moments
The Mile Marker Moments campaign was designed to celebrate fall getaways across the Aparium portfolio, turning each stay into a curated journey of discovery and indulgence. Inspired by the art of the grown-up road trip, the campaign highlighted locally-inspired experiences, seasonal flavors, and immersive on-property moments that encourage guests to explore and savor every stop. My role focused on executing the creative across digital, print, social, and experiential touchpoints, including postcards, campaign visuals, social assets, email headers, and collateral for “Stops Along the Way.” By collaborating closely with property teams, marketing partners, and external agencies, we delivered a cohesive, transportive campaign that invited guests to lean into the season and fully experience each destination.
Social & Paid Media
Paid social creative brought Mile Marker Moments to life on Instagram and Facebook with posts and stories in both 1:1 and 4:5 formats. Each asset highlighted “Stops Along the Way,” from seasonal cocktails to cozy on-property moments, using rich visuals and warm, transportive storytelling to inspire fall getaways and drive bookings across the portfolio.
Each property has both static and motion assets created.
KPIs: TBD (Jan 2026)
Post Cards
Postcards extended the Mile Marker Moments experience on-property, featuring tactile design, locally-inspired visuals, and curated instructions for “Stops Along the Way.” Guests could track their journey, engage with seasonal offerings, and redeem rewards, creating a memorable, immersive touchpoint that reinforced the campaign’s theme and storytelling.
Each property has a unique post card for their guests.
KPIs: TBD (Jan 2026)
Website Assets
Website creative for Mile Marker Moments included pop-ups and on-page graphics that highlighted seasonal offers and encouraged guests to “Choose Your Fall Escape.” Designed to integrate seamlessly into existing booking flows, these assets combined campaign branding with visually rich imagery and concise, engaging copy to inspire exploration, showcase curated on-property experiences, and drive direct bookings across the Aparium portfolio.
Emails
Email creative for Mile Marker Moments featured campaign branding and on-property imagery to guide guests through a curated fall getaway experience. Each header highlighted seasonal offers and “Stops Along the Way,” combining visually rich design with inviting, transportive storytelling to drive bookings and engagement.
KPIs: TBD (Jan 2026)
